We are talking about creating moments that make consumers laugh, cry, or even scratch their heads wondering what on earth just happened.

In today’s ever-changing environment, one thing remains constant among brands: their need to put their customers first. As communication increasingly shifts to digital platforms, such as websites and mobile apps, it has become increasingly important for marketers to understand the evolving needs of their customers in these digital environments.

Social media has always been about connecting people on a wider scale via a virtual world. When brands first started inserting themselves into social media it was about intercepting and becoming a part of this space where their audience was digitally “hanging out”.

When I received the invitation to attend Google Week Argentina, my heart leaped with excitement. It would be my first time attending one and I would be immersing myself in first-hand information, networking with industry leaders, and exploring the vibrant culture of Buenos Aires.

No doubt this summer was hot, but for Lopito, Ileana & Howie it included a particularly cool moment. Yet one which also warms our hearts.

In a world reshaped by the pandemic, people are still grappling with the effects of isolation, political divides, and environmental concerns.

Everything may be investigated to find potential development areas because data is present everywhere. In this case, we will concentrate on data analysis in digital marketing.

In today's digital landscape, choosing between a website, a mobile app, or a combination of both has become a pivotal decision for businesses aiming to thrive online. Both options offer distinct advantages and play a crucial role in shaping their digital presence.

If you are in the Marketing & Advertising world, or in most industries really, you’re probably receiving at least a weekly alert about the latest in Artificial Intelligence (AI).

In today’s whirlwind labor market, companies are getting creative with how to not only attract but retain talented employees.

Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant.

As all of us know, consumer behavior keeps changing. They expect to have an omnichannel experience, which means that they look forward to a seamless integration of branding, messaging, and online/offline outlets enabling a more impactful experience.

Con el objetivo de significar la relevancia del mercadeo y ventas en el segmento de adultos mayores, Lopito, Ileana & Howie, Inc. reunió a un grupo selecto de líderes de mercadeo del país para presentar datos actualizados de la conocida economía plateada en Puerto Rico y presentar el Classic Model Search 2023, un evento dirigido al sector de adultos mayores que se celebrará el próximo año en la Isla.