Top 3 2023 Social & Influencer Trends

Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant. In 2023, we can expect to see a lot of new developments in the world of social media & followers expecting even more from brands. From new platforms to innovative features on existing ones, these top 2023 social media trends will help you stand out!

1. Short-Form Videos; specifically, to educate
   Vertical short-form videos on social media platforms like TikTok, Instagram, and Facebook have become a powerful tool for businesses to reach out to their target audience & capture their attention quickly and easily. These videos require a little more planning to create but they can be used to drive engagement, increase brand awareness, and showcase products or services in an entertaining way.
   
   People are expected to consume more video in 2023 than in recent years. According to Meta, the Reels format is the fastest growing format across Facebook & Instagram and according to TikTok, Gen Z is looking for financial advice on the platform & opens the app at least 19 times per day.

2. Brand Authenticity & Inclusion
   In today's world, & entering 2023, followers expect brands to take responsibility for their actions. This includes being honest and authentic in their communications, including brand influencers, taking a stand on important issues, and embracing sustainability initiatives. It also means caring for the people who work hard to make the company successful: employees should be respected and given the chance to grow and thrive. Companies that promote these values are more likely to build trust and loyalty with customers and followers, as well as attract top talent. By taking a holistic approach to brand responsibility, inclusion, authenticity, and sustainability, businesses can make a positive impact in society while ensuring long-term success.

3. Social Customer Service
   The use of social media as a customer service channel has grown exponentially over the past few years. In 2023, this trend is expected to continue, with more and more brands turning to social media platforms to provide customer service & as customers continue to turn to social media for immediate help and support. Companies will need to make sure that they have the necessary resources in place to provide timely and accurate responses on social media platforms to maintain their customer satisfaction levels. Additionally, businesses should look for ways to leverage the power of social media analytics in order to better understand their customers’ needs and preferences, as well as reach out directly on social media platforms when they need assistance.

   These 3 trends are key for the next evolution of social connection, influencer marketing, and how businesses connect with audiences. Brands will be successful by planning ahead and adjusting their social strategies to reflect what followers expect from them.

   If you are interested in discussing how we can help with your social media & influencer strategy, please contact us.