Resilience in the face of COVID-19

How brands rebuild people and communities around the world

COVID-19 has had lasting after effects on people, businesses and communities. So, what’s the best next step? Is it wise to push forward and act like it never happened? That won’t necessarily address the remaining fear and uncertainty. A better alternative might be to infuse our communication with an encouraging message of resilience.

We reviewed hundreds of ads by global brands and created this document with our recommendation.