Featured Articles
Latest News
Navigating cancel culture: A case study
Existing in the time of “cancel culture” can be very tricky for a brand. They tell you to simply do the right thing and you’ll be fine, but “the right thing” varies according to your audience’s beliefs. In this case study, we explore the cancel culture phenomenon and present suggestions to help brands navigate a potential cancellation.
A social media & influencer strategy in 9 easy steps
Every day, social media becomes more valuable. It is an essential ingredient of all marketing schemes. The trick is to know how it works and understand how to use it in favor of your brand.
Here are the 9 essential steps to build an effective Social Media plan, including influencers.
One year since the lockdown
LIH explores how a year of lockdown due to the COVID-19 pandemic has affected consumer behaviors and mindsets. We know that it changed lives across the globe, impacting how we work, interact, shop, and behave. But are these changes temporary or here to stay?
What STORY is your brand TELLING on social media?
There are stories happening all around us, and that includes people, pieces of art, historic buildings, recipes, and many others. All of them have a past, present and future. It’s all part of their story. This also happens with a brand.
Resilience in the face of COVID-19
COVID-19 has had lasting after effects on people, businesses and communities. So, what’s the best next step? Is it wise to push forward and act like it never happened? That won’t necessarily address the remaining fear and uncertainty.
Forecasting post-lockdown consumption
How does the Puerto Rican consumer feel about buying right now? What can brands do to encourage consumption? We asked 200 Puerto Ricans and here's what they said…
The initial COVID-19 shock is over. Now what?
As the coronavirus begins to peak in some places, economies are mapping the way back to normality. Caught between social responsibility and the urge to sell, brands are trying to strike the right balance in their communication.
Global advertising and COVID-19
Our team at Lopito, Ileana & Howie has been analyzing global brand communications for the past weeks during the COVID-19 pandemic. We went over 200 commercials for many brands and created this document with our findings and recommendations.
Brand trust and the coronavirus
Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. They interviewed 12,000 people in many countries.
If you were ever in doubt that brands matter, this new data reveals the power and necessity of brand as well as their urgent need to act.
The power of brands amidst COVID-19
During the times we can feel powerless about the COVID-19 situation, we are reminded through many actions about the power of brands and the effects they have on consumers throughout the world.