The power of brands amidst COVID-19

During the times we can feel powerless about the COVID-19 situation, we are reminded through many actions about the power of brands and the effects they have on consumers throughout the world.

Whether it is with a service, a functional response to a crisis, or emotional support to survive isolation and become inspired to adapt and evolve, brands, through commitment, purpose and creativity prove again and again that they can help change the world.