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Pedaling during a pandemic
To further mark the anniversary of the COVID-19 lockdown and the effect it has had on us all, the three newest members of the LIH family took on the task of gathering insights from our employees’ personal pandemic experiences and outlooks about the future.
Pedaleando con pandemia
Para marcar aún más el aniversario del COVID-19 “lockdown” y el efecto que ha tenido en todos nosotros, las tres integrantes más recientes a la familia de LIH asumieron la tarea de explorar las experiencias personales y actitudes sobre el futuro de nuestros empleados.
One year since the lockdown
LIH explores how a year of lockdown due to the COVID-19 pandemic has affected consumer behaviors and mindsets. We know that it changed lives across the globe, impacting how we work, interact, shop, and behave. But are these changes temporary or here to stay?
Resilience in the face of COVID-19
COVID-19 has had lasting after effects on people, businesses and communities. So, what’s the best next step? Is it wise to push forward and act like it never happened? That won’t necessarily address the remaining fear and uncertainty.
Creativity: never on lockdown
Brands who stayed connected with consumers throughout the lockdown are now poised to reap benefits. As the country reopens, they enjoy share-of-mind and a heads up on the competition. Here are some examples of how our clients rose to address extraordinary circumstances, and how their brands never stopped being part of the conversation.
Forecasting post-lockdown consumption
How does the Puerto Rican consumer feel about buying right now? What can brands do to encourage consumption? We asked 200 Puerto Ricans and here's what they said…
Memes in the COVID-19 era
Everybody shares memes. But what do memes say about our fears and hopes in this challenging world situation? What do they say about our culture, needs, and human experience? Our very own Tere Dávila explores the topic in this educational and humorous essay.
The initial COVID-19 shock is over. Now what?
As the coronavirus begins to peak in some places, economies are mapping the way back to normality. Caught between social responsibility and the urge to sell, brands are trying to strike the right balance in their communication.
How is Puerto Rico adapting to COVID-19?
How are Puerto Ricans coping with life in quarantine? What are their immediate needs? What are they planning to buy when this is all over? Since everybody is at home right now, it was the perfect opportunity for an online survey.
Global advertising and COVID-19
Our team at Lopito, Ileana & Howie has been analyzing global brand communications for the past weeks during the COVID-19 pandemic. We went over 200 commercials for many brands and created this document with our findings and recommendations.
Brand trust and the coronavirus
Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. They interviewed 12,000 people in many countries.
If you were ever in doubt that brands matter, this new data reveals the power and necessity of brand as well as their urgent need to act.
The power of brands amidst COVID-19
During the times we can feel powerless about the COVID-19 situation, we are reminded through many actions about the power of brands and the effects they have on consumers throughout the world.