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One year since the lockdown
LIH explores how a year of lockdown due to the COVID-19 pandemic has affected consumer behaviors and mindsets. We know that it changed lives across the globe, impacting how we work, interact, shop, and behave. But are these changes temporary or here to stay?
What STORY is your brand TELLING on social media?
There are stories happening all around us, and that includes people, pieces of art, historic buildings, recipes, and many others. All of them have a past, present and future. It’s all part of their story. This also happens with a brand.
Resilience in the face of COVID-19
COVID-19 has had lasting after effects on people, businesses and communities. So, what’s the best next step? Is it wise to push forward and act like it never happened? That won’t necessarily address the remaining fear and uncertainty.
Media Update: Facebook Ad Boycott
There has been a lot of recent coverage regarding the #StopHateforProfit boycott of Facebook by global corporations. This movement seeks to make brands pressure Facebook to remove alleged hate speech and violence on its service by stopping their ads on the platform. So far over 100 brands have joined.
Clichés, not coronavirus, can make your ads sick
Piano music, empty streets, and the words “We live in uncertain times…”. How much cliché is ok during Covid-19? And what can we do to stand out creatively? Here are some hints...
Global advertising and COVID-19
Our team at Lopito, Ileana & Howie has been analyzing global brand communications for the past weeks during the COVID-19 pandemic. We went over 200 commercials for many brands and created this document with our findings and recommendations.