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Resilience in the face of COVID-19
COVID-19 has had lasting after effects on people, businesses and communities. So, what’s the best next step? Is it wise to push forward and act like it never happened? That won’t necessarily address the remaining fear and uncertainty.
Forecasting post-lockdown consumption
How does the Puerto Rican consumer feel about buying right now? What can brands do to encourage consumption? We asked 200 Puerto Ricans and here's what they said…
The initial COVID-19 shock is over. Now what?
As the coronavirus begins to peak in some places, economies are mapping the way back to normality. Caught between social responsibility and the urge to sell, brands are trying to strike the right balance in their communication.
Global advertising and COVID-19
Our team at Lopito, Ileana & Howie has been analyzing global brand communications for the past weeks during the COVID-19 pandemic. We went over 200 commercials for many brands and created this document with our findings and recommendations.
Brand trust and the coronavirus
Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. They interviewed 12,000 people in many countries.
If you were ever in doubt that brands matter, this new data reveals the power and necessity of brand as well as their urgent need to act.