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Resilience in the face of COVID-19
COVID-19 has had lasting after effects on people, businesses and communities. So, what’s the best next step? Is it wise to push forward and act like it never happened? That won’t necessarily address the remaining fear and uncertainty.
Media Update: Facebook Ad Boycott
There has been a lot of recent coverage regarding the #StopHateforProfit boycott of Facebook by global corporations. This movement seeks to make brands pressure Facebook to remove alleged hate speech and violence on its service by stopping their ads on the platform. So far over 100 brands have joined.
Creativity: never on lockdown
Brands who stayed connected with consumers throughout the lockdown are now poised to reap benefits. As the country reopens, they enjoy share-of-mind and a heads up on the competition. Here are some examples of how our clients rose to address extraordinary circumstances, and how their brands never stopped being part of the conversation.
Forecasting post-lockdown consumption
How does the Puerto Rican consumer feel about buying right now? What can brands do to encourage consumption? We asked 200 Puerto Ricans and here's what they said…
Clichés, not coronavirus, can make your ads sick
Piano music, empty streets, and the words “We live in uncertain times…”. How much cliché is ok during Covid-19? And what can we do to stand out creatively? Here are some hints...
Digital tips for the next phase of COVID-19
Two months into Covid-19, there has been a shift in how people consume information. Demand for entertainment, remote work, homeschooling, and other digital content has increased significantly.
So, how can your brand adapt to these new trends? How can you make an impact in this “new normal”? Here are some tips.
Memes in the COVID-19 era
Everybody shares memes. But what do memes say about our fears and hopes in this challenging world situation? What do they say about our culture, needs, and human experience? Our very own Tere Dávila explores the topic in this educational and humorous essay.
The initial COVID-19 shock is over. Now what?
As the coronavirus begins to peak in some places, economies are mapping the way back to normality. Caught between social responsibility and the urge to sell, brands are trying to strike the right balance in their communication.
COVID-19 situation report
At LIH we’ve been closely monitoring the current COVID-19 situation in Puerto Rico and the Dominican Republic to keep our international clients informed. Here you’ll find our reports with coronavirus related information.
PR strategies during COVID-19
With almost a month of #QuédateEnCasa and #EsteVirusLoParamosUnidos, brands have faced a great challenge to continue carrying their messages. What public relations strategies could you implement for your brand at this moment in history?
How is Puerto Rico adapting to COVID-19?
How are Puerto Ricans coping with life in quarantine? What are their immediate needs? What are they planning to buy when this is all over? Since everybody is at home right now, it was the perfect opportunity for an online survey.
Global advertising and COVID-19
Our team at Lopito, Ileana & Howie has been analyzing global brand communications for the past weeks during the COVID-19 pandemic. We went over 200 commercials for many brands and created this document with our findings and recommendations.
Brand trust and the coronavirus
Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. They interviewed 12,000 people in many countries.
If you were ever in doubt that brands matter, this new data reveals the power and necessity of brand as well as their urgent need to act.
The power of brands amidst COVID-19
During the times we can feel powerless about the COVID-19 situation, we are reminded through many actions about the power of brands and the effects they have on consumers throughout the world.
LIH media updates
We’ve been in communication with the main media outlets in the country to understand their action plans in light of the situation we are going through. The message of brands is being impacted and how we traditionally use media as well. For this reason, we set out to see what adjustments are being made by the different suppliers in a way that allows us to create action plans for each of our clients.
COVID-19: Digital tips for brands
During this crisis, companies have faced the challenge of finding creative and innovative ways of maximizing the reach of their brands.
We’ve seen an almost immediate shift to channels such as TV, digital media and social networks. And although it’s expected, and the right one, there are other areas that can also be maximized during and after this current situation.