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A social media & influencer strategy in 9 easy steps
Josvan Perez Josvan Perez

A social media & influencer strategy in 9 easy steps

Every day, social media becomes more valuable. It is an essential ingredient of all marketing schemes. The trick is to know how it works and understand how to use it in favor of your brand.

Here are the 9 essential steps to build an effective Social Media plan, including influencers.

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Digital tips for the next phase of COVID-19
Josvan Perez Josvan Perez

Digital tips for the next phase of COVID-19

Two months into Covid-19, there has been a shift in how people consume information. Demand for entertainment, remote work, homeschooling, and other digital content has increased significantly.

So, how can your brand adapt to these new trends? How can you make an impact in this “new normal”? Here are some tips.

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PR strategies during COVID-19
Josvan Perez Josvan Perez

PR strategies during COVID-19

With almost a month of #QuédateEnCasa and #EsteVirusLoParamosUnidos, brands have faced a great challenge to continue carrying their messages. What public relations strategies could you implement for your brand at this moment in history?

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COVID-19: Digital tips for brands
Josvan Perez Josvan Perez

COVID-19: Digital tips for brands

During this crisis, companies have faced the challenge of finding creative and innovative ways of maximizing the reach of their brands.

We’ve seen an almost immediate shift to channels such as TV, digital media and social networks. And although it’s expected, and the right one, there are other areas that can also be maximized during and after this current situation.

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