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Navigating cancel culture: A case study
Existing in the time of “cancel culture” can be very tricky for a brand. They tell you to simply do the right thing and you’ll be fine, but “the right thing” varies according to your audience’s beliefs. In this case study, we explore the cancel culture phenomenon and present suggestions to help brands navigate a potential cancellation.
Data: Accountability starts from the inside out
Are you using your data to make correct and timely decisions? Are you using all available data? Many quantifiable factors are currently available and can add layers of color to your internal data.
What is ESG and why is it your brand’s future?
Social, environmental, and effective governance commitment is an essential part of any brand’s strategy. These principles are linked to the development of a brand's identity and its acceptance or rejection by consumers and stakeholders.
A social media & influencer strategy in 9 easy steps
Every day, social media becomes more valuable. It is an essential ingredient of all marketing schemes. The trick is to know how it works and understand how to use it in favor of your brand.
Here are the 9 essential steps to build an effective Social Media plan, including influencers.
Pedaling during a pandemic
To further mark the anniversary of the COVID-19 lockdown and the effect it has had on us all, the three newest members of the LIH family took on the task of gathering insights from our employees’ personal pandemic experiences and outlooks about the future.
The power of the unconscious and Neuromarketing
Did you know that 95% of your daily decisions are unconscious? An estimated 80% of your brain activity occurs while “at rest”. And this same brain activity applies to purchasing decisions.