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One year since the lockdown
LIH explores how a year of lockdown due to the COVID-19 pandemic has affected consumer behaviors and mindsets. We know that it changed lives across the globe, impacting how we work, interact, shop, and behave. But are these changes temporary or here to stay?
Creativity: never on lockdown
Brands who stayed connected with consumers throughout the lockdown are now poised to reap benefits. As the country reopens, they enjoy share-of-mind and a heads up on the competition. Here are some examples of how our clients rose to address extraordinary circumstances, and how their brands never stopped being part of the conversation.