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The power of the unconscious and Neuromarketing
Did you know that 95% of your daily decisions are unconscious? An estimated 80% of your brain activity occurs while “at rest”. And this same brain activity applies to purchasing decisions.
Forecasting post-lockdown consumption
How does the Puerto Rican consumer feel about buying right now? What can brands do to encourage consumption? We asked 200 Puerto Ricans and here's what they said…
The initial COVID-19 shock is over. Now what?
As the coronavirus begins to peak in some places, economies are mapping the way back to normality. Caught between social responsibility and the urge to sell, brands are trying to strike the right balance in their communication.