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Forecasting post-lockdown consumption
How does the Puerto Rican consumer feel about buying right now? What can brands do to encourage consumption? We asked 200 Puerto Ricans and here's what they said…
The initial COVID-19 shock is over. Now what?
As the coronavirus begins to peak in some places, economies are mapping the way back to normality. Caught between social responsibility and the urge to sell, brands are trying to strike the right balance in their communication.
How is Puerto Rico adapting to COVID-19?
How are Puerto Ricans coping with life in quarantine? What are their immediate needs? What are they planning to buy when this is all over? Since everybody is at home right now, it was the perfect opportunity for an online survey.